Showing Reciprocity in Social Media
By: Nicole Hayes
You know the generic phrases: “Follow us on Twitter.” “Like us on Facebook.” And as we’re nearing the holiday season, you’ll certainly see more “donate” links. All of these ‘invitations’ call upon the reader to act on the organization’s behalf, whether for internal or altruistic purposes. But isn’t an invitation supposed to benefit the invitee somehow? How does the generic request show reciprocity, or a mutual, cooperative exchange of favors?
Most of us would send a call to voicemail or ignore emails from persons always asking favors but seldom offering anything in return. All relationships require some form of mutual reciprocity, to show value for each other. Though social media platforms join communities and allow for quicker response to information, it should occur with thought and consideration. Tell your reader why they should follow you, like you, and how you can enhance their lives/partnership. Tell your reader what’s in it for them. Here are additional social media interaction tips we invite you to read for better engagement with your communities.