In "30 Things to Tweet About Your Brand," an April 14 article by Sorav Jain for Social Media Today, Jain offers relief to those seeking new ideas for their business account. In fact, Jain doesn't recommend five tips, he offers 30. What 30 possible things could you share about your business that clients, customers and staff don't already know? Well there's so much to say! The predominate goal of Twitter for business use is to increase sales, networking, establish a greater web presence and voice. Twitter helps keep your audiences apprised of your activities right where you are. Here's Jain's 30 tips on how to promote your brand via Twitter:
- New announcements from your brand
- Teaser previews of offerings you will provide
- Related, interesting industry news
- Trivia related to your product: history, technology, anything
- Ask for suggestions: people love to help someone out
- Events you are hosting: this informs and brings you attendees
- Events in which you are participating: this shows you are active
- Offer witty one-liners: jokes, daily wisdom
- Help people find opportunities: Helping people problem-solve is a good way to promote your brand
- Popular events: tweet about upcoming sports events, festivals, issues your company supports, etc.
- Unexpected developments: Did bad weather snarl your plans? Tweet about it
- Regular industry news
- Sales announcements: Tweet about your upcoming promotions, offers
- Job openings: Tell people about open positions, both with your brand and at other places you know
- Ask customer feedback: Invite people to share their experiences with your brand
- Participate in relevant hashtags for more visibility
- Set up and announce tweet chats based on brand-related hashtags
- Follow people and make acknowledgements via tweets
- Thank people who have recently followed you
- Post the latest updates from your blog along with the link
- Direct people to other social media channels you own by tweeting about them
- Search on your brand name and respond to tweets about you and your company
- Create Twitter lists of industry-relevant analysts, well-wishers or customers, and announce the lists publically; this sends a positive message to the mentioned people
- Participate in trending topics and viral hashtags to rope in attention; ensure your opinion relates to your brand
- Tweet-greet your followers daily, like saying “good morning” or asking about their day can forge ties
- Tweet and tag our best employee of the week; this motivates staff and gives them a platform
- Announce a weekly deals or coupons and evaluate their viral reach to understand your brand’s influence
- For B2B brands, research analysts on Twitter and build up conversations with them; Twitter is ideal for making your opinion heard
- Give daily Twitter tips on usage for your brand’s products, service; tips sell well on Twitter
- Make regular #FF Friday Follow recommendations or announce fan of the week with incentives or freebies to the winner
We hope by offering these tips it helps you revitalize your Twitter voice for business! And be sure to follow us on Twitter: @McKPR.
By Nicole Hayes
Nicole brings a strong background in consumer outreach, partnership development and media relations to McKinney & Associates. Many of her communications strategies were cultivated during her work with international public relations agency Fleishman Hillard Inc., where she developed and implemented strategies and media relations outreach for large consumer and government clients.
With her skilled foundation, Nicole sought a career to support her core belief that people make the best investments and launched her own D.C.-based media relations consultancy, Pieces of Life, to serve small businesses and non-profit organizations. She is committed to the mission that drives McKinney and its clients.
