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I welcome every opportunity
that arises to partner with McKinney and Associates. A
strong sense of teamwork makes their slogan, "public relations
with a conscience," come to life.
Daphne B. Noyes
American Experience, WGBH Boston
American Experience:
The Murder of Emmett Till and Citizen
King
(http://www.pbs.org/wgbh/amex)
PBS's American Experience is television's most-respected,
most-watched, and longest-running history series. It has
garnered every major award in its field.
In 2003, American Experience/PBS premiered
the riveting documentary "The Murder of Emmett Till" from
award-winning filmmaker Stanley Nelson. The highly-acclaimed
film focuses on the 14-year-old African-American teenager from
Chicago who was brutally killed in 1955 while visiting relatives
in Mississippi. The explosive case shocked the nation and sparked
the modern civil rights movement.
American Experience and Nelson's
production company, Firelight Media, sought out McKinney
& Associates to develop and implement a publicity plan
for the film.
Media outreach efforts garnered attention
from national broadcast outlets including BET
Nightly News, NBC Nightly News with Tom Brokaw, NPR's All
Things Considered, The NewsHour with Jim Lehrer, and the
nationally-syndicated
Tom Joyner Morning Show.
National and regional print placements included the Associated
Press, Atlanta Journal-Constitution, Chicago Tribune, Dallas Morning News, Detroit
Free Press, The Nation, Village Voice, New York Daily News, Newsday, and Washington
Post. Scores of placements were also secured in African-American weeklies
and on cyber news sites.
McKPR enjoyed a return engagement with American
Experience for 2004's presentation of "Citizen King", by filmmaker
Orlando Bagwell. that sheds a never cast spotlight on the last five years of
King's life. The two-hour documentary reveals the charismatic leader in transition
and challenges viewers to see him in a new light.
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