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The NAACP Legal Defense and Educational Fund has worked with McKinney & Associates for more than 10 years. Our relationship has enabled LDF to better educate the public on a wide range of issues on our docket, from affirmative action to voting rights.
Theodore M. Shaw, Associate
Director-Counsel
NAACP Legal Defense and Educational Fund, Inc.
NAACP Legal Defense and Educational Fund, Inc.
(http://www.naacpldf.org)
The NAACP Legal Defense and Educational Fund, Inc.
was founded in 1940 under the leadership of Thurgood Marshall,
the late civil rights legal legend and first African-American
U.S. Supreme Court Justice.
LDF is dedicated to making reforms in the
American legal system to secure and protect the rights of African
Americans, other people of color, women, and the poor.
LDF retained McKinney & Associates
(then known as McKinney & McDowell Associates) as the
organization's public relations partner in 1993. The firm
employs a multi-tiered approach to representing LDF that
includes strategic communications counsel, media outreach,
executive and group media training, special event planning,
and media monitoring.
Working within the framework of LDF's coalition
and independent casework and policy initiatives, McKinney & Associates'
employs a multi-tiered approach to representing LDF that includes:
strategic communications counsel; planning, and analysis; constituent,
database and elite media outreach; positioning the leadership;
executive and group media training; special event planning;
and media monitoring.
McKPR has arranged placements
for LDF in virtually every major news outlet, including Associated Press,
CNN, National Public Radio, New York Times, Newsweek, USA Today, Wall Street
Journal,
and the Washington
Post; as well as specialty and constituent media.
In addition, the firm has arranged appearances on major network
news programs, PBS' NewsHour With Jim Lehrer, 60 Minutes, Today Show, Nightline,
The Tavis Smiley Show,
and other national and regional television and radio news programs.
McKinney & Associates has guided media campaigns for many
of LDF's most high profile cases including:
- Representation of Tulia, Texas residents who were swept up
in a notorious and legally flawed drug "sting" - widespread media
attention from the New York Times to Newsweek heralded pardons for 35 of the
38 defendants;
- Defense of the University of Michigan's undergraduate admissions policy,
which was decided by the Supreme Court; and
- The case of Kemba Smith, a young woman whose harsh mandatory sentence was
commuted by President Clinton in 2000 due in large part to LDF's legal advocacy
and public education on her behalf.
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