Service Employees International Union (SEIU)
(http://www.seiu.org)

SEIU represents 1.5 million working adults and 120,000 retirees who have united to improve their jobs and their communities. Nurses, doctors, public sector employees, janitors, bus drivers, security guards and others whose work the nation depends on comprise the labor union's membership.

SEIU Executive Vice President Patricia A. Ford retained McKinney & Associates to help elevate the union's profile in national constituent media and to assist in crafting messages and speeches to key constituencies of the nation's fastest growing trade union.

Working closely with Ford, McKPR crafted a series of thematically focused speeches and opinion pieces that highlight union priorities, including immigration, healthcare security, and school vouchers.

In addition, the firm continues to assist Ford and SEIU in advancing a pro-labor agenda in the civil rights policy discourse.