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More Substance than Spin
A dedication to client service, in-depth knowledge of issues,
and a sophisticated understanding of how the media operates
are the hallmarks of the McKPR Advantage.
McKinney & Associates develops and
executes public relations and communications campaigns
for local, national, and international organizations involved
in public policy and social advocacy. Our client roster also includes government agencies, private foundations,
labor unions and media organizations.
Our approach remains
consistent: leverage contacts and creativity to help our
clients amplify their voices, reach new audiences and influence
outcomes.
Commitment, Compatibility
McKinney & Associates works with organizations
that are compatible with our personal philosophy of promoting
justice, protecting the environment, advancing participatory
democracy, and increasing opportunities for people of color
and women. This consistency has
helped our firm build a high level of trust with our clients,
their allies, and the media.
Sophisticated Knowledge
Gaining the attention of
editors, producers, and the gatekeepers of the news requires
skillful communication and persistence. McKinney & Associates brings an in-depth knowledge of the interplay between public
policy and strategic media outreach to bear on behalf of
our clients.
Extensive Contacts
Former journalists laid the foundation
of the firm. We understand how the media works and
enjoy extensive contacts with key people in local, regional,
and national news. And, we are adept at engaging specialized
news organizations.
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More Information
Contact
Staff Bios
Who We Are
Job Openings
Policy Portfolio
Capability Statement (PDF)
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