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Our Story
It began in October 1990 with two former
journalists in a Washington, DC church basement. The tools
of the trade were an IBM Selectric II typewriter, two AT&T
single-line telephones, a clunky Kapro computer,
and more moxie than start-up capital. The foundation of McKinney & Associates
rests on humble but solid ground.
The woman-owned business was founded and
sustained by people who honed their communications skills
by promoting initiatives they could embrace whole-heartedly.
Since the beginning, McKPR resolved to practice "public relations with
a conscience."
Sounds idealistic, but it provides our customers with a practical
advantage:
The McKPR Advantage. We've built our reputation
as knowledgeable and committed advocates for the issues our clients
advance.
Gwen
McKinney, President
Gwen McKinney began her career in communications
as a reporter with the Philadelphia Tribune. She
went on to become a correspondent in Washington
covering Congress and national policy for several newspapers.
Gwen has written for Essence and Black Enterprise, the nation's preeminent magazines
targeting African Americans. In addition, her syndicated
columns were distributed by the National Newspaper Publishers
Association - the umbrella organization for the nation's
black press.
From a career in journalism, Gwen made the transition
to national public policy advocacy. The wide range of successful
communications campaigns she has planned and executed
includes voter education and participation, affirmative action,
women's rights and reproductive health. An astute strategic
planner, Gwen serves as a trusted advisor to many of
the nation's most influential civil rights leaders.
More Information
Contact
Staff Bios
Job Openings
Policy Portfolio
Capability Statement (PDF)
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