Media Relations

Gaining The Spotlight

Journalists founded McKinney & Associates and the firm continues to bring a keen journalistic perspective to its media relations work. Even in a transformed communications landscape, the media still matters. McKinney’s campaigns and collateral provide journalists with useful content. More than a winning pitch, McKinney is equipped with valued relationships with influential media. Add to that vision that captivate and inspire placements and tactics that bridge the new with the traditional.

Gaining the attention of editors, producers and the gatekeepers of the news requires skillful communication and persistence. McKPR understands how media work and enjoys extensive contacts with key people in local, regional and national news. And, McKPR is adept at engaging specialized news organizations.

Specific tactics include:

• Commentaries, Opeds and Letters to the Editor
• Media Monitoring, Tracking and Analysis
• Media Training
• Press Conferences, Briefings and Media Events
• Production of Information Kits
• Regional Tours
• Satellite Radio Tours
• Story Placement