Portfolio

Making a Difference: A Winning Strategy

From humble beginnings in the basement of St. Augustine Church in Northwest DC to its current office suite on the venerable K Street corridor, McKPR has captured a winning strategy. The firm continues to ply its trade in a rapidly changing world. While the McKPR client list has transformed with time—Public Relations with a Conscience remains the guiding principle.

Making a difference is the McKPR endgame.

Shaping the Discourse: When Change Happens

McKPR is in the business of changing the public dialogue—whether on the nightly news, in the halls of Congress, the conference hall or in the local beauty shop. McKinney & Associates gets results because it understands how change happens and where information is processed. The firm is adept at targeting, engaging and persuading audiences. McKinney has an extensive track record reaching diverse audiences and creating unlikely partnerships. Change happens when people communicate their desire for it.

A Passion for Justice: Social Justice Advocacy

Social justice advocacy informs the McKPR style and services. The firm is proud to claim on its client list many of the nation’s leading civil rights, human rights, labor and social justice institutions; and even prouder to have been part of their path-clearing campaigns.

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qotd "Happiness is not something ready made. It comes from your own actions." -Dalai Lama

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