Public Health

The growing crisis in health care is not rooted solely in diet, exercise or how often one visits the doctor. Much of the crisis is attributed to social determinants that speak to health challenges, inequities and conditions that influence life and death realities.

McKPR has supported the work of Planned Parenthood of Metropolitan Washington (PPMW) in promoting women's health issues, raising awareness of the HIV/AIDS epidemic and shining a spotlight on mental health issues facing young people. PPMW enlisted McKPR to promote the organization's reproductive health services geared to uninsured and low-income communities.

The firm is currently engaged with the Robert Wood Johnson Foundation (RWJF) to provide communications support for the Human Capital Portfolio, which advances a diverse, well-trained leadership and workforce in the delivery and management of the nation’s health systems. Additionally, McKPR was at the forefront of promoting RWJF's Childhood Obesity Initiative, aimed at reversing the national epidemic.

McKPR was engaged by the DC-based national program office administering the RWJF Communities Creating Healthy Environments (CCHE). Funded with a multi-year, multi-million dollar grant from the Foundation’s Childhood Obesity Initiative, the Initiative launched 10 sites across the country to focus not on what was on a family’s table, but what was in their environment that contributed to the disproportionate epidemic of childhood obesity in black and brown communities. The firm worked to strategically advance a communications framework spotlighting solutions not in personal behavior, but in social structures, equity and public policy.

Read the RWJF case study here.