The Need
In today's fast-paced world of 24/7 news, the media never stop shaping public opinion and policy. McKPR's media training gives you the tools necessary to develop and implement a strategic media plan - from setting goals and developing messages to pitching reporters and planning news conferences. McKinney & Associates' comprehensive media trainings can be tailored for the uninitiated and seasoned communicators.

Media - What's To It?
Demystifying the Myth of Monolithic Media

The tried and true do's and don'ts of media relations are reduced to art and science in our training session. Novice and experienced hands get useful tools and techniques to manage media. The session focuses on developing basic media relations skills, from planning news conferences and media events to press protocol, pitching and tactics.

The training session can be structured for small or large groups and the session can last from two hours to a full day.

Crafting a Winning Strategy
The McKPR 9-Step Program for Communications Planning 

This intense and demanding session forces participants to stretch their minds and possibilities. Participants are taught to examine internal assets and liabilities, target specific audiences, prioritize communications vehicles and develop messages and a plan of action.  

Suitable for a cohesive unit or coalition working on common issues, the session can be adapted for a small group or up to 30 participants.