Social Justice

The McKinney & Associates policy portfolio encompasses strategic communications, media relations and publicity campaigns on behalf of traditional civil rights and social justice organizations. The firm has maintained sustained relations with some of the nation's most respected social advocacy organizations. The work is visualized and executed with a racial justice lens.

McKPR is passionately committed to advancing the voices of advocates who believe our society is more just and equitable when racial equality is at the core of social policy. This does not limit our work to a restricted confine, but provides an expansive overlay for all of our public policy communications campaigns.

Following the devastation caused by hurricanes Katrina and Rita in the Gulf Coast, McKPR collaborated with several organizations to raise awareness around the immediate and long-term needs of those affected by the devastating storms. The firm was involved in promoting litigation filed by the Lawyers' Committee for Civil Rights Under Law and the Equal Justice Society against the federal government on behalf of Hurricane Katrina victims.

The firm also partnered with the Leadership Conference on Civil Rights Education Fund to plan and publicize policy forums in Washington, DC. As the campaign season mounted, McKPR worked extensively with the NAACP Legal Defense Fund (LDF), which filed a lawsuit to protect voting rights of displaced New Orleans residents and with the Lawyers' Committee, which teamed with LDF in an extensive radio tour to reach New Orleans’ voters dispersed throughout the South and across the country. The firm's earned media and radio ad campaign assisted LDF and the Lawyers' Committee to expand participation in the spring primary election and runoff that resulted in the re-election of Mayor Ray Nagin.

Read the NAACP LDF case study here.
 

TWEET WITH @MCKPR

SIGN UP FOR OUR NEWSLETTER