For more than 20 years, McKinney & Associates has practiced public relations with a conscience for local, national and international organizations. To learn more about the firm, explore our collection of videos, interviews and resources.
NAACP: Historic moments hold important lessons
NAACP President, Ben Jealous talks about the lessons we can learn from the March On Washington and the Emancipation Proclamation.
McKinney PR wins Silver Inkwell Award for NAACP Voting Rights Campaign
PR strategist Gwen McKinney took home the 2012 Silver Inkwell prize from the International Association of Business Communicators (IABC), DC Metro Chapter, for a voting rights communications campaign managed by McKinney & Associates.
Gwen McKinney Finalist for PR Woman of the Year
Stephenie Fu was named Washington Women in Public Relations' (WWPR) 2012 Washington PR Woman of the Year. Gwen McKinney, president and founder of McKinney & Associates, and Debbi Jarvis, vice president for corporate citizenship and social responsibility for Pepco Holdings, Inc. also were named in the top spots by WWPR, a professional society advancing women communicators in metropolitan Washington, D.C.
McKinney supports criminal justice reform
The firm is about public relations with a conscience, meaning you’re in this business not because someone is paying you, but because the value of the work aligns with what you believe.
PR firm for social causes tells its story with a book
When Gwen McKinney decided to give up journalism to start her own public relations firm in 1990, bringing awareness to the social issues she once reported on was paramount.
McKinney & Associates
MCKPR 20th Anniversary
McKinney & Associates celebrates 20 years of public relations with a conscience.
Effective Communications Strategies
President Gwen McKinney chats with Elaine Jones, former president of the NAACP Legal Defense Fund and one of McKPR’s longest serving clients.
Elevating Working People
One of McKPR’s first employees remembers the firm’s humble beginnings in a church basement.
Voice Matters Event - Bob Herbert on Getting Angry About Injustice
Bob Herbert speaks at the Voice Matters Book Launch Party from March 8, 2012 at Busboys & Poets in Washington D.C. on how Americans should get angry whenever they see injustice in our society.
Voice Matters Event - Bob Herbert on Supporting Labor
Bob Herbert speaks on how Americans should support the Labor movement in this country.
Voice Matters Event - Bob Herbert on Fixing America
Bob Herbert speaks on how to fix America, we have to fix its infrastructure.
Voice Matters Event - Bob Herbert on Giving Blood for Food
Bob Herbert reads a story from his upcoming novel of Mr. Harper who would give his blood to put food on the table for his family.
Voice Matters - Dr. Mary Frances Berry on the U.S. Commission on Civil Rights
Dr. Mary Frances Berry, former Commissioner on the U.S. Commission on Civil Rights sits down with McKinney & Associates to discuss the history and legacy of the U.S. Commission on Civil Rights.
Voice Matters - Dr. Mary Frances Berry on Police Community Relations Issues
Dr. Mary Frances Berry, discusses the U.S. Commission on Civil Rights actions on police community relations issues in NYC and across the country, as well as the Florida Presidential Election results from 2000.
Voice Matters - Dr. Mary Frances Berry on Giving Voice to Those With None
Dr. Mary Frances Berry, discusses how the U.S. Commission on Civil Rights gave voice to those who had none.
Voice Matters - Dr. Mary Frances Berry on Prison Reform
Dr. Mary Frances Berry, discusses the Commission's work on prison reform.
Voice Matters - Karen Narasaki on Challenges Facing Asian Americans
Asian American Justice Center (AAJC) president Karen Narasaki on the challenges of giving voice to the Asian American community.
Voice Matters - Karen Narasaki on Valuing Diversity
Asian American Justice Center (AAJC) president Karen Narasaki on the value and importance of diversity.
Voice Matters - Karen Narasaki on the Pan-Asian Front
Asian American Justice Center (AAJC) president Karen Narasaki on organizing a Pan-Asian front.
Voice Matters - Karen Narasaki on Her Biggest Victory
Asian American Justice Center (AAJC) president Karen Narasaki on how the Voting Rights Act was her biggest victory.
Voice Matters - Karen Narasaki on the Immigration Debate
Asian American Justice Center (AAJC) president Karen Narasaki on the challenges with immigration.
Voice Matters - Karen Narasaki on Having a Voice
Asian American Justice Center (AAJC) president Karen Narasaki on the importance of having a voice and how to magnify it.
Voice Matters - Andy Shallal on the Influence of Race
Busboys & Poets owner Andy Shallal chats with Gwen McKinney about the influence of race in America.
Voice Matters - Andy Shallal on Converging Tastes and Races
Busboys & Poets owner Andy Shallal chats with Gwen McKinney about how menu choices welcome different races.
Voice Matters - Andy Shallal on DC's History
Busboys & Poets owner Andy Shallal chats with Gwen McKinney about the rich history of DC's neighborhood streets and the importance of remembering and honoring that history.
Voice Matters - Andy Shallal
Busboys & Poets owner Andy Shallal chats with Gwen McKinney about the growing influence and benefit of small businesses in the Washington, D.C. area.
Voice Matters - Larry Adelman Discusses Unnatural Causes
Award-winning filmmaker Larry Adelman explores how social inequalities affect a community's health and well-being.
Voice Matters - Larry Adelman Discusses The Health Burdens of Racism
Award-winning filmmaker Larry Adelman explores the health burdens of racism.
Robert Wood Johnson Foundation - Why is Diversity Important?
Leading experts imagine a world where people of all backgrounds are represented in health care studies and professions.
Robert Wood Johnson Foundation - Dental Pipeline CBDE
Learn about the Dental Pipeline Program, an initiative aimed at increasing access to dental care for underserved populations.
The SMDEP Definition of Diversity
Norma Poll-Hunter, co-director of the Summer Medical and Dental Education Program (SMDEP), on definitions of diversity.
A Quick Minute with Team McKinney on GirlTrek!
Team McKinney is ready for GirlTrek's "WE ARE HARRIET: A Moving Tribute" Walk on Sunday, March 10th!
A Quick Minute with Gwen on Girl Trek
Gwen talks about GirlTrek's upcoming celebration honoring 100 years of Harriet Tubman's legacy with a "moving tribute" on March 10th.
A Quick Minute with Gwen on a Winning Week
Gwen reflects about a wonderful week of peer recognition for herself, her work, and her firm.
A Quick Minute with Gwen on the Election's Biggest Loser
Gwen discusses the recent presidential elections in America and makes a point to celebrate the biggest loser of election night, not Mitt Romney, but Citizens United.
Quick Minute with Gwen on Voice Matters eBooks
Gwen takes a minute to discuss the continuation of our book, "Voice Matters: An Anthology of Public Relations with a Conscience" via our new eBook series.
A Quick Minute with Gwen on Black History Month
Gwen on the importance of honoring our heroes during Black History Month – and all year long.
The California-based campaign encourages Black women to take charge of their health and well-being.
The Robert Wood Johnson Foundation invests in diversity to help the nation's future health and health care workforce reflect the tapestry of America.
Jobs to Careers
The Robert Wood Johnson Foundation program seeks to advance the career development of low-wage workers in our health care system.
NAACP Legal Defense and Educational Fund (LDF)
The NAACP LDF is the country's premier legal organization fighting for racial justice and equality.
Service Employees International Union (SEIU)
With more than 2 million members, SEIU is the nation’s largest union of healthcare workers.
Susan Burton, CNN Top 10 Hero
Susan Burton's nonprofit, A New Way of Life, provides sober housing and support to formerly incarcerated women.
United States Department of Agriculture (USDA) Farm Bill
The USDA Farm Bill addresses agricultural regulations, food security, and the protection of environmental resources.
Unnatural Causes: Is Inequality Making Us Sick?
The PBS documentary series explores racial and socioeconomic inequalities in health.
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By Danielle LeFlore In these environmentally conscious times and as we celebrate another Earth...
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